ALEX
DODD
alex@doddstrategy.com
alex@doddstrategy.com
Hello 👋, I'm a strategist specialising in brand, product and UX. I’ve spent 8 years in marketing and innovation - now working out of Hong Kong 🇭🇰
testimonials.
"Alex is always curious. Hungry to learn, he'll throw himself into any challenge and you can rely on his astute judgement, broad knowledge and strong intuition. I'd recommend Alex for your next innovation, strategy or AI challenge – he'll always improve the outcome."
"At the start, all the ideas were in my head, so by asking the right questions, doing research and coming up with actual paths to follow, Alex guided me on what needs to be done to actually create the product and customer experience to go with it. Alex is patient, knowledgeable and experienced, so we could dive right into getting things done based on an outline he had made."
"Alex is a speedy conceptual thinker - he makes complexity simple and can veer between the high level perspective and detail seamlessly; I loved and appreciated his pace and creativity. I have rarely worked with a strategist as able to collaborate so generously at the same time as always holding a strong point of view."
"Alex is a joy to work with. He brings creativity, curiosity and strong will to problem solving to any project. He is an amazing storyteller, able to explain complicated logic to any clients easily. Throw him in any product strategy work, he'd be able to dive in and find a solution for you."
"He’s smart, human and genuinely fun to work with, largely thanks to his endless curiosity. If he doesn’t know how to do something, he’ll figure it out, and he’s always the first to put his hand up to try something new - the kind of person everyone wants on a project. If I had the chance to hire another strategist, Alex would be getting a call in a heartbeat."
"Alex is an absolute joy to work with. His curiosity and passion help him get to the root of any challenge, while his creativity inspires smart, innovative solutions. He played a pivotal role in our audience experience project, strengthening team collaboration and elevating how we tell stories."
"Alex is always curious. Hungry to learn, he'll throw himself into any challenge and you can rely on his astute judgement, broad knowledge and strong intuition. I'd recommend Alex for your next innovation, strategy or AI challenge – he'll always improve the outcome."
"At the start, all the ideas were in my head, so by asking the right questions, doing research and coming up with actual paths to follow, Alex guided me on what needs to be done to actually create the product and customer experience to go with it. Alex is patient, knowledgeable and experienced, so we could dive right into getting things done based on an outline he had made."
"Alex is a speedy conceptual thinker - he makes complexity simple and can veer between the high level perspective and detail seamlessly; I loved and appreciated his pace and creativity. I have rarely worked with a strategist as able to collaborate so generously at the same time as always holding a strong point of view."
"Alex is a joy to work with. He brings creativity, curiosity and strong will to problem solving to any project. He is an amazing storyteller, able to explain complicated logic to any clients easily. Throw him in any product strategy work, he'd be able to dive in and find a solution for you."
"Alex is always curious. Hungry to learn, he'll throw himself into any challenge and you can rely on his astute judgement, broad knowledge and strong intuition. I'd recommend Alex for your next innovation, strategy or AI challenge – he'll always improve the outcome."
"At the start, all the ideas were in my head, so by asking the right questions, doing research and coming up with actual paths to follow, Alex guided me on what needs to be done to actually create the product and customer experience to go with it. Alex is patient, knowledgeable and experienced, so we could dive right into getting things done based on an outline he had made."
"Alex is a speedy conceptual thinker - he makes complexity simple and can veer between the high level perspective and detail seamlessly; I loved and appreciated his pace and creativity. I have rarely worked with a strategist as able to collaborate so generously at the same time as always holding a strong point of view."
"Alex is a joy to work with. He brings creativity, curiosity and strong will to problem solving to any project. He is an amazing storyteller, able to explain complicated logic to any clients easily. Throw him in any product strategy work, he'd be able to dive in and find a solution for you."
"He’s smart, human and genuinely fun to work with, largely thanks to his endless curiosity. If he doesn’t know how to do something, he’ll figure it out, and he’s always the first to put his hand up to try something new - the kind of person everyone wants on a project. If I had the chance to hire another strategist, Alex would be getting a call in a heartbeat."
"Alex is an absolute joy to work with. His curiosity and passion help him get to the root of any challenge, while his creativity inspires smart, innovative solutions. He played a pivotal role in our audience experience project, strengthening team collaboration and elevating how we tell stories."
"Alex is always curious. Hungry to learn, he'll throw himself into any challenge and you can rely on his astute judgement, broad knowledge and strong intuition. I'd recommend Alex for your next innovation, strategy or AI challenge – he'll always improve the outcome."
"At the start, all the ideas were in my head, so by asking the right questions, doing research and coming up with actual paths to follow, Alex guided me on what needs to be done to actually create the product and customer experience to go with it. Alex is patient, knowledgeable and experienced, so we could dive right into getting things done based on an outline he had made."
"Alex is a speedy conceptual thinker - he makes complexity simple and can veer between the high level perspective and detail seamlessly; I loved and appreciated his pace and creativity. I have rarely worked with a strategist as able to collaborate so generously at the same time as always holding a strong point of view."
"Alex is a joy to work with. He brings creativity, curiosity and strong will to problem solving to any project. He is an amazing storyteller, able to explain complicated logic to any clients easily. Throw him in any product strategy work, he'd be able to dive in and find a solution for you."
work.
Bringing a Bold Vision to Life.
Partnered with a solo founder to bring a new UK theatre school to life - from brand and mascot design to business model and strategy. Built a bold identity and structure that's driving steady, flexible growth.
Active
Bringing a Bold Vision to Life.
Partnered with a solo founder to bring a new UK theatre school to life - from brand and mascot design to business model and strategy. Built a bold identity and structure that's driving steady, flexible growth.
Active
A Handbook for Curiosity.
Worked with a copywriter and designer to craft a bespoke handbook on product experimentation. A clear, creative guide helping clients test ideas faster, cheaper, and with genuine clarity.
A Handbook for Curiosity.
Worked with a copywriter and designer to craft a bespoke handbook on product experimentation. A clear, creative guide helping clients test ideas faster, cheaper, and with genuine clarity.
Codifying What works.
Worked with a high-performing global team to uncover what made their success tick. Across two days, we helped them define their strengths, drop old habits, and build a shared story they're proud to own.
Codifying What works.
Worked with a high-performing global team to uncover what made their success tick. Across two days, we helped them define their strengths, drop old habits, and build a shared story they're proud to own.
From Idea to Service Pilot.
Partnered with a global tech brand to take a bold idea from concept to pilot. Using lean startup methods, we validated market fit, built the narrative, and got buy in for a category shifting pilot that launched early 2025.
From Idea to Service Pilot.
Partnered with a global tech brand to take a bold idea from concept to pilot. Using lean startup methods, we validated market fit, built the narrative, and got buy in for a category shifting pilot that launched early 2025.
Shaping the Future of Display.
Partnered with a global tech team to shape the next five years of display innovation. Researched, tested, and validated concepts using agentic experiences from 400 Americans in just one week.
Shaping the Future of Display.
Partnered with a global tech team to shape the next five years of display innovation. Researched, tested, and validated concepts using agentic experiences from 400 Americans in just one week.
Building Tools for Change.
Collaborated with one of the UK's most ambitious cancer charities to build clear systems and tools for growth. Through deep research and iteration, we simplified complexity to unlock data driven experiences.
Building Tools for Change.
Collaborated with one of the UK's most ambitious cancer charities to build clear systems and tools for growth. Through deep research and iteration, we simplified complexity to unlock data driven experiences.
Finding Product-Market Fit, Fast.
Collaborated with one of the UK's most ambitious cancer charities to build clear systems and tools for growth. Through deep research and iteration, we simplified complexity to unlock data driven experiences.
Finding Product-Market Fit, Fast.
Collaborated with one of the UK's most ambitious cancer charities to build clear systems and tools for growth. Through deep research and iteration, we simplified complexity to unlock data driven experiences.
about.
I’ve spent the last eight years telling stories and bringing them to life. Sometimes those stories come from the people we’re designing for. Other times, they shape the experiences we’re trying to create. A shared story helps us align, make decisions, and move with purpose.
We'll look design for our story inside a perspective shift. A way of looking at the problem, or the solution unlike anyone else. Inside that new space, we can play.
I believe the best work is made together. Working side by side - sketching, building, and experimenting towards something special. So expect plenty of in person work.