ALEX
DODD
alex@doddstrategy.com
alex@doddstrategy.com
Hello 👋, I'm an insight-led strategist specialising in brand, product and UX. I’ve curated a wide set of skills to balance creative ideation with practical implementation. 🇬🇧 🇭🇰
recommendations.
Zöe Regent
Innovation Director
"Alex is a speedy conceptual thinker - he makes complexity simple and can veer between the high level perspective and detail seamlessly; I loved and appreciated his pace and creativity. I have rarely worked with a strategist as able to collaborate so generously at the same time as always holding a strong point of view."
Zöe Regent
Innovation Director
"Alex is a speedy conceptual thinker - he makes complexity simple and can veer between the high level perspective and detail seamlessly; I loved and appreciated his pace and creativity. I have rarely worked with a strategist as able to collaborate so generously at the same time as always holding a strong point of view."
Keith Mak
Senior Strategist
"Alex is a joy to work with. He brings creativity, curiosity and strong will to problem solving to any project. He is an amazing storyteller, able to explain complicated logic to any clients easily. Throw him in any product strategy work, he'd be able to dive in and find a solution for you."
Keith Mak
Senior Strategist
"Alex is a joy to work with. He brings creativity, curiosity and strong will to problem solving to any project. He is an amazing storyteller, able to explain complicated logic to any clients easily. Throw him in any product strategy work, he'd be able to dive in and find a solution for you."
Alex Mathew-sisan
Talent & People Partner
"He’s smart, human and genuinely fun to work with, largely thanks to his endless curiosity. If he doesn’t know how to do something, he’ll figure it out, and he’s always the first to put his hand up to try something new - the kind of person everyone wants on a project. If I had the chance to hire another strategist, Alex would be getting a call in a heartbeat."
Alex Mathew-sisan
Talent & People Partner
"He’s smart, human and genuinely fun to work with, largely thanks to his endless curiosity. If he doesn’t know how to do something, he’ll figure it out, and he’s always the first to put his hand up to try something new - the kind of person everyone wants on a project. If I had the chance to hire another strategist, Alex would be getting a call in a heartbeat."
Ali Ghorbani
Business Owner
"At the start, all the ideas were in my head, so by asking the right questions, doing research and coming up with actual paths to follow, Alex guided me on what needs to be done to actually create the product and customer experience to go with it. Alex is patient, knowledgeable and experienced, so we could dive right into getting things done based on an outline he had made."
Ali Ghorbani
Business Owner
"At the start, all the ideas were in my head, so by asking the right questions, doing research and coming up with actual paths to follow, Alex guided me on what needs to be done to actually create the product and customer experience to go with it. Alex is patient, knowledgeable and experienced, so we could dive right into getting things done based on an outline he had made."
Ben Serbutt
Design & Product Director
"Alex is always curious. Hungry to learn, he'll throw himself into any challenge and you can rely on his astute judgement, broad knowledge and strong intuition. I'd recommend Alex for your next innovation, strategy or AI challenge – he'll always improve the outcome."
Ben Serbutt
Design & Product Director
"Alex is always curious. Hungry to learn, he'll throw himself into any challenge and you can rely on his astute judgement, broad knowledge and strong intuition. I'd recommend Alex for your next innovation, strategy or AI challenge – he'll always improve the outcome."
Gemma Fulford
Innovation & Insights Lead
"Alex is an absolute joy to work with. His curiosity and passion help him get to the root of any challenge, while his creativity inspires smart, innovative solutions. He played a pivotal role in our audience experience project, strengthening team collaboration and elevating how we tell stories."
Gemma Fulford
Innovation & Insights Lead
"Alex is an absolute joy to work with. His curiosity and passion help him get to the root of any challenge, while his creativity inspires smart, innovative solutions. He played a pivotal role in our audience experience project, strengthening team collaboration and elevating how we tell stories."
sample of work.
Bringing A Bold Vision To Life.
Channelled our inner Barbie to bring a new UK theatre school to life - brand, website, uniform and business model. We built a bold identity and structure that's driving steady, flexible growth.
Freelance
Bringing A Bold Vision To Life.
Channelled our inner Barbie to bring a new UK theatre school to life - brand, website, uniform and business model. We built a bold identity and structure that's driving steady, flexible growth.
Freelance
A Handbook For Curiosity.
Worked with a copywriter and designer to craft a bespoke handbook on product experimentation. A clear, creative guide helping clients test ideas faster, cheaper, and with genuine clarity.
A Handbook For Curiosity.
Worked with a copywriter and designer to craft a bespoke handbook on product experimentation. A clear, creative guide helping clients test ideas faster, cheaper, and with genuine clarity.
Codifying What works.
Worked with a high-performing global team to uncover what made their success tick. Across two days, we helped them define their strengths, drop old habits, and build a shared story they're proud to own.
Codifying What works.
Worked with a high-performing global team to uncover what made their success tick. Across two days, we helped them define their strengths, drop old habits, and build a shared story they're proud to own.
From Idea To Service Pilot.
Partnered with a global tech brand to take a bold idea from concept to pilot. Using lean startup methods, we validated market fit, built the narrative, and got buy in for a category shifting pilot that launched early 2025.
From Idea To Service Pilot.
Partnered with a global tech brand to take a bold idea from concept to pilot. Using lean startup methods, we validated market fit, built the narrative, and got buy in for a category shifting pilot that launched early 2025.
Motivating Young Talent.
Designed a sixty-six sticker award system for a Theatre and Dance school. The system allows students to track their skill development and teachers to embed good classroom behaviours all at a cost viable for the school to absorb.
Freelance
Motivating Young Talent.
Designed a sixty-six sticker award system for a Theatre and Dance school. The system allows students to track their skill development and teachers to embed good classroom behaviours all at a cost viable for the school to absorb.
Freelance
Shaping The Future Of Displays.
Partnered with a global tech team to shape the next five years of display innovation. Researched, tested, and validated concepts using agentic experiences from 400 Americans in just one week.
Shaping The Future Of Displays.
Partnered with a global tech team to shape the next five years of display innovation. Researched, tested, and validated concepts using agentic experiences from 400 Americans in just one week.
Creating More Storytellers.
Volunteered with a Hong Kong homeless charity for a morning of learning to tell better stories at work. It's not that no one knows people are homeless. It's that they don't yet connect enough to act.
Freelance
Creating More Storytellers.
Volunteered with a Hong Kong homeless charity for a morning of learning to tell better stories at work. It's not that no one knows people are homeless. It's that they don't yet connect enough to act.
Freelance
Building Tools For Change.
Collaborated with one of the UK's most ambitious cancer charities to build clear systems and tools for growth. Through deep research and iteration, we simplified complexity to unlock data driven experiences.
Building Tools For Change.
Collaborated with one of the UK's most ambitious cancer charities to build clear systems and tools for growth. Through deep research and iteration, we simplified complexity to unlock data driven experiences.
Finding Product-Market Fit, Fast.
Partnered with an incubated MedTech venture to test their product in the market in under three-weeks. Using ads and curated web journeys we rapidly unpacked the opportunity, preferences, demand and price point.
Finding Product-Market Fit, Fast.
Partnered with an incubated MedTech venture to test their product in the market in under three-weeks. Using ads and curated web journeys we rapidly unpacked the opportunity, preferences, demand and price point.
Organising Endless Possabilities.
Collaborated with an energetic entrepreneur to turn limitless possibilities into three testable services. Combining market research, modelling and lite service blueprinting we quickly worked out what ideas were worth exploring.
Freelance
Organising Endless Possabilities.
Collaborated with an energetic entrepreneur to turn limitless possibilities into three testable services. Combining market research, modelling and lite service blueprinting we quickly worked out what ideas were worth exploring.
Freelance
about.
I've always been drawn to making things.
I was a Lego kid - well Lego, Playmobile, K'Nex, Bionicle. Anything I could build with and the create a story around. I've spent my adult life doing a more grown up version. Accumulating different creative skillsets to build and telling a lot of stories.
Professionally, I design how and why products, experiences and businesses work. Craft the insight that leads it, and the narrative that connects through. Causally, I brew beer, cook overly complicated meals, make furniture and create games.
Overall, it's a wide skillset to balance creative ideation with practical planning and strategic implementation. Not just the thinking, but also the doing.
This last year I decided to step off the corporate ladder and refocus on what truly brings me joy. I'm walking away knowing that for me, it's all about working in the same space as others and using my imagination as much as possible.